• What does the media want, and how can you give it to them?
• How do you develop good relationships with the media?
• What are some tips for preparing for a media interview?
• How do you deliver a media interview that hits the mark?
• How do you maximise media opportunities and get your message across to the community via the media?
• And how can the media help you sell more books?

My clients commonly ask me these questions. I worked in the media and then switched to the other side to set up my media-based PR business mp|media solutions, so I understand how the media works.

In more recent times, as a bestselling crime mystery author and ambassador for missing persons, I’ve been square and front on to media cameras and microphones where I put my clients all the time. The advantages are two-fold. I have an opportunity to speak about an issue I’m passionate about putting into the limelight – missing persons.

And I have an avenue to lead people to my books . I speak regularly with my media contacts about the latest in my author world, book releases and milestones I reach with my writing. I appear regularly in radio, television, print and online media because I know exactly what the media want. And I am pleased to say that because of this regular media presence I am continually picking up new readers which is ultimately leading to more book sales. Win win.

During my 20+ year career in the media industry there have been major changes – for example, I wrote my first newspaper articles on a typewriter and didn’t have a mobile phone until I was in my mid 20s – but many things have stayed the same.

Here are my top 3 tips for getting the media to pick up your story:

1. The most important thing to remember is “the media wants news” – new news, not old news.
2. They also want it quickly and they also want it delivered in a way that’s easy to understand and easy to translate. This can be a major challenge for people working in highly structured environments. There is a massive difference between a media release and a report. You can’t cut and paste from your report, put a heading at the top Media Release, and expect that the media will be interested.
3. The most common thing people forget when they’re writing a media release is to put the “story” at the top. By all means provide background, but don’t meander around the block and leave the most interesting and newsworthy part of your story at the end, otherwise it is highly likely to be overlooked.

• Watch my blog closely for more tips on dealing with the media, or pop into my media marketing company page mp|media solutions.

I have just announced the title of my upcoming crime mystery book, due out in July. It is the third instalment in the Rhiannon McVee Crime Mystery series and my fourth fiction novel.

The title is You’ll Never Find Me . It follows Write About Me, FIND ME & When You Find Me .

We all have different ways of deciding on the title of our books. Someone in a Linked In publishing group I’m part of asked the question the other day if they could relaunch their book under a new title because they felt it was a title they liked rather than one which reflected what the book was about.

Of course you can, however, the work involved in relaunching a book is about the same as launching it in the first place. You are going back to square one. It’s different than updating the cover, even the biggest authors do this regularly, because all the Google searches, online reviews and book marketing you’ve done to date is no longer relevant.

So my advice is think it through and get it right the first time! The title is one of your most important marketing tools to sell your book. It needs to be short, snappy, engaging, easy to remember, original and captivating.

Here are a few things to think about while you’re deciding your title…

1.  Is it best to know the title before you write the book?

Yes, and no. My title debut novel Write About Me came to me in a dream long before I started writing. The words from the dream were ‘Write About Me, because I am dead’ but as the book started to take shape it was clear to me that I needed to keep it simple. And I wasn’t convinced that ‘because I am dead’ was necessary. Several reasons, it didn’t leave any doubt in the reader’s mind about the ending, it was too long and once the book was complete it did not reflect the story. Write About Me can mean so many things, and that is important for a book title – so your readers can interpret it in their own way.

2. What if you don’t have a title, but you have your story, how do you decide?

My second novel is FIND ME – and it took me a long time to decide. I had ascertained I was writing a crime mystery series, and it centred on the themes around missing persons. As the storyline and characters developed the title fell into place. I love this title, it’s so simple and for me it captures my story and characters perfectly.

3. When you are writing a series, do the titles need to match?

Yes. The title is the overarching thread that connects all the interconnecting threads within each book, binding your series together and firmly establishing it as a series. All my book titles end with ME – the ME is my muse, and I feel that she is directing each book in her own way.

So how have I decided my book titles?

My fiction writing reflects my own personal journey with the search for my missing cousin Ursula, and you can see how that journey has evolved by simply looking at my book titles. This search is full of highs and lows, and we are coming up to nearly 30 years since her disappearance with still no answers. And at every stage of that search since 2013, there is a book to mark at what stage I am at with this search. I look forward to writing what will be my most treasured novel. It’s title will be FOUND .

I’ve launched a new Facebook page for my debut bestselling novel Write About Me. It’s an opportunity to go right back to the beginning of my author journey, and share with my readers the many stories behind the story I self-published in 2013.

Like so many other indie authors, I don’t have a publisher, an agent, a marketing company or a personal assistant. Everything I have achieved I have achieved with the support of a small group of passionate indie authors and of course, the amazing support of my readers.

To date, more than 100,000 people have read Write About Me and I have raised awareness around the world for missing persons. In one of my bookstores, it has been the highest selling fiction novel on their shelves for the past three years in a row. I’m still only a part-time writer (nights and weekends) but I am still living the dream of pursuing something I am passionate about – writing and missing people.

But before we delve into the stories behind the story, let’s look at something more superficial. Book covers.

It really is true. People do judge a book by its cover.

I remember sending my first print edition to a newspaper journalist, and after she interviewed me I asked her what she thought. She stumbled, hesitated and then blurted out – it looks like all self-published books, um, very, self-published.
Book cover, book marketing, book publishing, cover design, book cover design

I was devastated, and highly offended. But three years down the track, and looking at my initial cover, I didn’t follow any of the rules of book publishing.

Rule #1 – The cover needs to give the reader an insight into what the book is about

My very talented brother drew me my first cover image, and a highly skilled graphic designer created my cover. But we missed a few important things in our attempts to be super creative, and as the jack of all trades that a self-published author has to be I missed one very important point – what does the cover tell a complete stranger, your prospective readers, about the book? What will make the reader pick this up, click on it and turn the first page?

Write About Me is mostly based in Kings Cross. It is the story of a teenage runaway who ends up on the streets, while her devastated family and friends search for her. It is crime fiction and although one of my target audiences is young adults (16+) it does contain confronting themes and language. It is not a walk in the park.

The meaning of the signpost and coloured pavement only becomes clear after you read the novel. It is a beautiful, creative cover but it fails to sell or tell the story when it’s sitting on the shelf waiting for someone to purchase.

Rule #2 – people often choose books by authors, so your author name is as important, if not more important than the book title itself

A critical part of being an author is developing your author profile. And this starts with your name! People need to be able to read your name on the front cover from a distance. It needs to jump off the page on a paperback, and jump off a tiny thumbnail online image. I realised this pretty early on and we made my name bigger, but as I was about to release my second crime mystery novel I had to make a very difficult but very important decision. I needed to go back to the drawing board and get some fresh eyes onto my book cover design.

Rule #3 – work with professionals

Self-published authors have very small budgets. There are a lot of do it yourself tools out there so anyone, with even the most basic of desktop publishing skills, can create their book from scratch. But there are essential professionals you need to invest in to create the best possible book.

• Graphic designer

Preferably one with experience in book cover design and sales (and let them go for it with their creative ideas, when you are too close to something you can clutter up the design process quite easily!)

• Book formatting professional

It used to take me as long to format my book using the Create Space template as it did to write my books, so when one of the authors in my mentor group introduced me to Polgarus Studio, it changed my world!

• Editor

I am a journalist, sub editor and editor and have more than 20 years of editing experience. But no matter how good you are, you can’t edit your own work! You really need to invest in a professional editor if you can, I promise they will pick up on things you hadn’t thought of, and they also give you a really great perspective on sections that need more work or don’t work at all.

• I’d love your feedback on my post, and to hear your experiences and knowledge about book publishing. Please feel free to follow me on social media – I’m pretty easy to find! I’m about to release my fourth book, You’ll Never Find Me – check it out! Kindest Melissa

One of my readers asked me this week, is Write About Me fact or fiction? It’s a great question and I get asked all the time.

While I attempt to give you a short succinct answer, I am reminded of a tweet from a writer in Australia’s Northern Territory, Renee Conoutly:

The best lie is the one that has an element of truth, so it’s good to include something real in your fiction.

I describe Write About Me as …not crime not fiction but that dangerous place inbetween.

Athough inspired by my first cousin Ursula Barwick who disappeared after she boarded a train bound for Sydney in 1987, Write About Me is a fictional novel about a teenage runaway called Annabelle. What happens to Annabelle is pure fiction, not fact about Ursula. The readers of Write About Me know what happens to Annabelle and see her journey through her eyes. But sadly, none of us know what happened to Ursula after she reached Sydney.

When I published Write About Me I decided to share the story behind the story because I wanted people to know Ursula wasn’t just a two-dimensional face on a Missing Persons poster. But most of all I wanted the world to know what it’s like when families and friends, investigators, school teachers and friends of friends have to go on with their lives while their missing person remains missing. I was also hoping that somebody, somewhere might come forward and help our family find some sort of end point in regards to her disappearance.

The book resulted in NSW Police taking a fresh look at Ursula’s case, and although we haven’t found clear answers yet, it has given fresh hope to us and to other people in the same situation as ours.

My book has so far been read by more than one hundred thousand readers around the world. Because it’s fiction you can step in and out of the story, and while my readers do this, they are learning about missing persons. They don’t even know it. For this reason the Australian Federal Police National Missing Persons Coordination Centre have endorsed Write About Me , and the subsequent crime mysteries I’ve written as part of the Detective Rhiannon McVee series .

So the answer to the initial question is yes, Write About Me is fiction. But the characters and meaning behind every single word come from a very real place.

• In Australia more than 35,000 people go missing every year. That’s around 100 people every single day. While 95 percent of people are found within a short period of time, there remains approximately 1,600 long term missing persons; those who have been missing for more than three months. For more information visit the AFP national missing persons website .